With 50,000 residents and pristine regency architecture, Leamington Spa seems like any other scenic countryside settlement. But this Midlands town, once a hotspot for holidaying Victorian aristocrats desperate to bathe in its healing waters, has quietly become one of the UK's video game industry biggest hubs.
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AAA titles including Far Cry, Little Big Planet and Forza were all developed in a slice of rural Warwickshire known in the industry as 'the silicon spa'. One in every 50 people in Leamington works for a games developer, and the industry contributes over £100m to local GDP. So how did a small town in the Midlands become a miniature Silicon Valley?
'It's like something out of a fairytale,' says Jordan Erica Webber, a games journalist who has been living in Leamington for the last ten years. 'The story goes in the 80s there were two pairs of brothers, the Darling brothers and the Oliver twins, who started out making games in their bedrooms as teenagers and eventually managed to start their own companies.'
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In 1986, the Darlings founded Codemasters, which became one of the early pioneers in the UK gaming scene. The Olivers, who initially worked at Codemasters, would go on to set up their own company, Blitz Games. 'These companies grew and grew and grew, and then at a certain point they started to splinter off and the people who left – having gained experience at Codemasters and Blitz – would form their own studios, and those studios would splinter and so on,' says Webber. That splintering is integral to a growing sector where smaller startup studios make up 99.5 per cent of UK games companies and generate the vast majority of the sector's economic output.
Coventry is a lively city of business and commerce and offers visitors a wide cultural experience.
Over 300,000 people live and work here, and the city offers a fantastic range of bars, nightclubs, restaurants, cinemas, theatres, good sporting facilities and excellent shopping centres. The centre of Coventry is traffic free and pleasant spacious parklands are dotted throughout the rest of the city.
Heavy bombing during the Second World War devastated Coventry and is the reason why the city has such modern architecture and infrastructure.
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Although very little remains of the old Coventry in the city centre, Spon Street has a row of fine medieval buildings which were taken from various parts of Coventry and reassembled here. Today this buzzing street features many excellent restaurants and bars set in and around these old buildings. See www.sponstreetcoventry.co.uk for a list of shops within Mediaeval Spon Street.
Other pre-war buildings that remain include the Tudor almshouses of Bond's Hospital and Ford's Hospital, which are now accommodation. There is also the 14th-century St Mary's Guildhall that has Minstrel Galleries and Medieval Tapestries well worth seeing.
The Coventry Cathedral site, combining the ruins of the old 14th century building destroyed by firebombs in 1940 with the new 20th century creation designed by Sir Basil Spence is a definite must for every visitor. The new cathedral is a magnificent example of post-war architecture and features a bronze statue of St Michael and the Devil designed by Sir Jacob Epstein, and a huge tapestry behind the cathedral altar designed by Graham Sutherland.
Lady Godiva's Statue which stands in the city centre infront of Cathedral Lane Shopping Centre is also an important land mark.
In 1986, the Darlings founded Codemasters, which became one of the early pioneers in the UK gaming scene. The Olivers, who initially worked at Codemasters, would go on to set up their own company, Blitz Games. 'These companies grew and grew and grew, and then at a certain point they started to splinter off and the people who left – having gained experience at Codemasters and Blitz – would form their own studios, and those studios would splinter and so on,' says Webber. That splintering is integral to a growing sector where smaller startup studios make up 99.5 per cent of UK games companies and generate the vast majority of the sector's economic output.
Coventry is a lively city of business and commerce and offers visitors a wide cultural experience.
Over 300,000 people live and work here, and the city offers a fantastic range of bars, nightclubs, restaurants, cinemas, theatres, good sporting facilities and excellent shopping centres. The centre of Coventry is traffic free and pleasant spacious parklands are dotted throughout the rest of the city.
Heavy bombing during the Second World War devastated Coventry and is the reason why the city has such modern architecture and infrastructure.
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Although very little remains of the old Coventry in the city centre, Spon Street has a row of fine medieval buildings which were taken from various parts of Coventry and reassembled here. Today this buzzing street features many excellent restaurants and bars set in and around these old buildings. See www.sponstreetcoventry.co.uk for a list of shops within Mediaeval Spon Street.
Other pre-war buildings that remain include the Tudor almshouses of Bond's Hospital and Ford's Hospital, which are now accommodation. There is also the 14th-century St Mary's Guildhall that has Minstrel Galleries and Medieval Tapestries well worth seeing.
The Coventry Cathedral site, combining the ruins of the old 14th century building destroyed by firebombs in 1940 with the new 20th century creation designed by Sir Basil Spence is a definite must for every visitor. The new cathedral is a magnificent example of post-war architecture and features a bronze statue of St Michael and the Devil designed by Sir Jacob Epstein, and a huge tapestry behind the cathedral altar designed by Graham Sutherland.
Lady Godiva's Statue which stands in the city centre infront of Cathedral Lane Shopping Centre is also an important land mark.
Other attractions that are a definite must for any visitor are the city's excellent museums. These include the Herbert Art Gallery and Museum, the Toy Museum, and the Coventry Transport Museum, which houses a fine collection of cars as well as the world's fastest car Thrust SSC. While the Midland Air Museum in Baginton has an impressive selection of Vulcan Bombers.